TOOHEYS BROTHERS
To expand my skillset as a designer I opted to explore packaging and branding through an elective subject. The goal was to pick a brand and find an innovative opportunity within their industry but not directly related to the products they currently sell.
After extensive research on the client, target market and existing competitors I was sure that the direction I was headed in fit the brand and their market.
I created a microwavable "Pub Schnitty" to bring the authentic taste and feel of a traditional aussie pub to your couch, where you can kick ya shoes off and crack a' cold one.
Simple and quick; a staple to an aussie blokes arvo, without the hassle of course.
